Overview
For this project, I was responsible for the full visual design of our trade show presence at SEMA, one of the industry’s largest events. The scope included custom graphics for the booth structure, ensuring the visual identity was bold, cohesive, and aligned with the brand.
Details
Role:
Graphic Designer, Videographer, Motion Graphic Artist
Overview
For the booth’s wall design, I developed a clean, modern aesthetic using a predominantly white background and intentional negative space to convey a sense of clarity and precision. The goal was to create a visual environment that felt both high-tech and approachable.
To highlight the functionality of our diagnostic tools, I designed two custom images of transparent vehicles, visually revealing the internal systems our products are built to scan and calibrate. These visuals not only drew attention but also served as an effective storytelling element that connected the technology to real-world applications.
High-Impact Visual Storytelling at Scale
As part of our trade show booth, we installed a large LED video wall that spanned the top portion of the display—providing a dynamic opportunity to grab attention from across the show floor. I was tasked with creating a high-energy product reel that would make the most of this visual centerpiece.
Inspired by the fast-paced, cinematic feel of sports event intros, I conceptualized a flash reel designed to excite and engage attendees. To bring this to life, I filmed all of our tools on-site at various auto repair shops, capturing them in action and in authentic environments. The final edit combined this footage with bold motion graphics and tight cuts to create an eye-catching loop that showcased our products’ power and precision.
Print That Performs
To support our presence at the show, I designed a full suite of print collateral highlighting eight of our key tools and services. This included a mix of single-page sell sheets, bi-folds, and tri-fold brochures — each tailored to effectively communicate product features, benefits, and technical details to prospective customers.
